What is GCIM?

GCIM consulting firm was born from a simple realization: we wanted more—more creativity, more impact, and more ideas that defy the status quo. Our founders, Inaya and Gianna, met while earning their MBAs at the University of Pittsburgh, where a conversation sparked a vision. They realized that their unique perspectives, combined, could redefine marketing and brand management. With over a decade of combined experience in marketing and creative fields, they founded GCIM right here in Pittsburgh.

GCIM believes “the right way” means the bold way. In a world where billions of voices compete for seconds of attention, we help brands stand out. Our “insane marketing” approach breaks through the noise with ideas that captivate and resonate. We’ve worked with major organizations across the U.S. and have connections that extend to the UK. Whether you’re an ambitious startup or an established brand, we partner with those who are ready to break free from the ordinary.

Our clients are brands and individuals ready to be seen and heard. We’re here to transform their vision into something authentic and impactful. Together, we’ll make sure their bold ideas don’t just show up—they succeed.

Our Founders, nah, The Innovators.

Inaya Mander

Managing Partner

Inaya, as a marketing executive, has had the privilege of working with organizations of significant scale, including Major League Baseball, WeightWatchers, FanDuel, QVC, the City of Philadelphia, Thomas Jefferson University, the Philadelphia Orchestra and Opera —just to name a few. Her experience collaborating across these diverse industries—spanning sports, wellness, public institutions, and cultural organizations—reflects her ability to drive impact and strategic growth at scale.

Gianna, a creative executive, has had the privilege of working alongside notable organizations such as Netflix, Nestlé, Thermo Fisher Scientific, Bath & Body Works, Dick’s Sporting Goods, Fisher-Price, American Eagle, and Docherty Talent Agency, just to name a few. Her creativity spans industries, from entertainment and consumer goods to retail and talent management. Gianna’s ability to craft compelling creative visions has contributed to impactful brand storytelling across all these partnerships.

Managing Partner 

Gianna Clarke

Contact us

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